Art Direction
Show Open
Show Package
Classy AF
The Comedy Central Roast of James Franco 

My go to metaphor in describing the design process is drilling for oil. You use process to produce predictable, sustainable results on a day-to-day basis… but sometimes you hit a gusher. I was knee deep in the final stages of another job when the opportunity to pitch on the James Franco Roast rolled up, and honestly I didn’t really have the time to jump in. But there was something about the black tie Roast atmosphere, Comedy Central’s desire to do something classier, and the Rat Pack - Brat Pack evolution of the Franco crew that I couldn’t shake until I made something. Six frames and a treatment later, we get Franco.

After the green light, taking style frames to storyboards, and a few outlines later, the end result is this tri-color, seamless romp through the multi-hyphenated leading man’s career. James Franco’s “do anything and everything” nature inspired everything from the credits roll to his production company’s bumper, and all his real and imagined credit-claiming in between. My favorite aspect of this job was that the title sequence did more than entertain, more than inform… it was an active participant in the roasting. I like to imagine there was some squinting and smirking backstage while this rolled for the live audience.

Creative Direction: Scott Matz

Art Direction: Kyle Miller

Design: Kyle Miller, Kyle Hurley

Animation: Ken Krueger, Gerald Mark Soto, Keith Endow, Dominika Nicman, Kyle Miller

Produced at Thornberg & Forester

© 2021 Kyle Miller

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