Creative Direction
Show Open
Show Package
Event Graphics
The Comedy Central Roast of Alec Baldwin 

After our success with the Franco Roast, Comedy Central often came back to seek further pitches for Rob Lowe, Justin Bieber, and Bruce Willis and we did great work for them! But when Alec Baldwin came around, it was a big enough target that it was hard not to land a blow. Below you can see some initial tear pulls for a couple pitch directions, about as different as you can get. Luxury brands and furniture, fine textures and finishings on one hand versus wheat-pasted punk flyers made on the local library’s copiers on the other. And though the Tales of Manventure and Boston punk-inspired Baldwin! Baldwin! Baldwin! ended up on the cutting room floor, it was the latter that won the job and evolved into what you can see today.

Between the pitch and the airing, there was a ton of expansion and exploration. We continuously honed the narrative, adding a classic film style open, carefully choosing the incidents and appearances to lock in on and their order throughout the process. Meanwhile, the color palette went through a similar process of research and development, eventually landing on a more sophisticated green and gold combination compared to the pitch boards, leaning darker and prime time with explosive pops of red.

Creative Direction: Kyle Miller

Design: Kyle Miller

Animation: Andrew Chung, Ken Krueger, Travis Benn, David Jouppi, Jim Forster, Jinsup Kim

Produced at Thornberg & Forester

© 2021 Kyle Miller

︎  513 967 9006   |    ︎