Creative Direction
Promo Package
Stay Frosty
Freeform 25 Days of Christmas Promo Package, Pitch 

You never pick favorites amongst your children, but if I did this would be my favorite baby that never grew up or did anything. Freeform’s 25 Days of Christmas is a holiday staple, covering a month of programming in addition to swag and gifts for friends of the Freeform family. Who wouldn’t want to jingle those bells?

My personal challenge here was to get away from the deeply textural, visually dense looks I felt I was becoming too comfortable with and pull it way back. Limit the representative art as much as possible; just work with color, shapes, and type to create the feel of the holidays. I also wanted this package to have a voice and speak to the audience through a combination of words and emojis. Youthful, sure… but isn’t that the season? We used dots and lines to create animated wrapping paper, the brand’s broadcast navigational arrows to create an evergreen forest, and we frosted the edges of the footage like looking out over a snowed-in neighborhood. We tied this all together with a snappy, editorial style of animation where we cut out most of the movement except for the beginning and ends, so it’s all ease and no filler. While we didn’t take the prize on this one, it’s still on my nice list.

Creative Direction: Kyle Miller

Design: Kyle Miller

Animation / Editorial: Ken Krueger

Produced at Thornberg & Forester

© 2021 Kyle Miller

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